Media agencies in Nigeria have been the often unseen catalyst for some of the social, civic and even political change moments in the history of Nigeria. Whether traditional media or more recently, digital media, the media agency has impacted business success through the application of marketing principles to position brands, build strong connections and establish brand loyalty. A media agency is involved in some way, shape or form in amplifying relevant content to a large audience through appropriate channels upon which the audience depends for this information. As technology has grown, media